Anwar Almojarkesh (L) and Alan Chalabi (R) from England take a photo at Meta (formerly Facebook) corporate headquarters in Menlo Park, California on November 9, 2022.
Josh Edelson | AFP | Getty Images
Meta sales for the fourth quarter decline 4% year over year.
“Our community continues to grow and I’m pleased with the strong engagement across our apps. Facebook just reached the milestone of 2 billion daily actives,” Meta CEO Mark Zuckerberg said in a statement. “The progress we’re making on our AI discovery engine and Reels are major drivers of this. Beyond this, our management theme for 2023 is the ‘Year of Efficiency’ and we’re focused on becoming a stronger and more nimble organization.”
While much smaller than Meta, Snap faces some of the same challenges, including a slowdown in online ad spending, increased competition from TikTok and weakened targeted advertising due to Apple’s 2021 iOS privacy update. Alphabet and Amazon will wrap up earnings reports from the major online ad platforms on Thursday, followed by Pinterest next week.
In November, Meta said it would lay off over 11,000 employees, or 13% of the workforce, as part of the company’s plans to reduce costs.
Last year was also marred by Zuckerberg’s costly effort to sell Wall Street on a plan to pivot the company towards the yet-to-be-developed world of the metaverse. Zuckerberg has said the metaverse, which would include virtual reality and augmented reality technologies, could represent the next major way people interact.
The big bet has frustrated investors, who worry the company is putting too much focus on a futuristic endeavor while its core ad business struggles to revive growth. Meta’s Reality Labs unit, home to the metaverse ambitions, lost nearly $9.4 billion in the first three quarters of 2022.
Analysts expect Reality Labs to show an operating loss of $4.36 billion for the fourth quarter on revenue of $715.1 million, according to StreetAccount. Meta said last quarter that “Reality Labs operating losses in 2023 will grow significantly year-over-year.”