Apple CEO Tim Cook greets attendees during the Apple Worldwide Developers Conference in Cupertino, California, June 5, 2023.
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Experts say the $3,499 product can break through where other virtual reality headsets haven’t due to Apple’s design, brand loyalty and technology.
Apple also announced a new, bigger MacBook Air laptop to juice Mac sales, as well as high-end desktops for 3D designers and programmers. The company also revealed major updates to iPhone, iPad and Apple Watch operating systems.
In May, Apple CFO Luca Maestri suggested Apple’s revenue may decline about 3% on an annual basis during the current quarter.
Although Monday’s stock price is a split adjusted all-time high, Apple’s market capitalization isn’t currently a record because the company has bought back some of its shares. Apple is now worth $2.89 trillion, according to FactSet data.
