Wipro to Invest $1 Billion Into AI Over the Next Three Years

Wipro, India’s third-largest software services company, on Wednesday announced a $1 billion (roughly Rs. 8,231 crore) spending plan to train its entire 2.5 lakh employees in artificial intelligence and integrate the technology into its product offerings. The spending, over the next three years, also involves bringing 30,000 employees from cloud, data analytics, consulting and engineering […]

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Threads May Soon Get Instagram’s Branded Content Tools

Meta Platforms’s Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter. Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable. Meta, the parent of Facebook, did not immediately respond to a […]

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TikTok US Crackdown Bill Could See Changes Amid Concerns

U.S. lawmakers are considering changes to address concerns about a bill that would give the Biden administration new powers to ban Chinese-owned TikTok, the chair of the Senate Intelligence Committee who has cosponsored the legislation said on Monday. Democratic Senator Mark Warner told Reuters that aggressive lobbying by the ByteDance-owned short video app TikTok against […]

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Meta, OpenAI Sued by Comedian Over Alleged Copyright Infringement

Comedian Sarah Silverman and two authors have filed copyright infringement lawsuits against Meta Platforms and OpenAI for allegedly using their content without permission to train artificial intelligence language models.  The proposed class action lawsuits filed by Silverman, Richard Kadrey and Christopher Golden in San Francisco federal court Friday allege Facebook parent company Meta and ChatGPT […]

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Rise of Deinfluencers Highlights Desire for Authenticity, Social Media Burnout

A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from buying overpriced or ineffective products. Influencing is a highly profitable form of marketing, reaching a market value of $16.4 billion (roughly Rs. 1,35,471 crore) in 2022. But by its nature, […]

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Australian Watchdog Puts Data Brokers Like Oracle, Equifax on Radar

Australia’s competition watchdog on Monday asked consumers, businesses and other relevant stakeholders to provide their views about the business practices of data brokers in an attempt to regulate the country’s digital platform services sector. The Australian Competition and Consumer Commission (ACCC) will consider products and services supplied by major data brokers including Oracle, Equifax, Ireland […]

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