Threads May Soon Get Instagram’s Branded Content Tools

Meta Platforms’s Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter. Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable. Meta, the parent of Facebook, did not immediately respond to a […]

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Threads May Soon Get Instagram’s Branded Content Tools

Meta Platforms’s Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter. Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable. Meta, the parent of Facebook, did not immediately respond to a […]

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TikTok US Crackdown Bill Could See Changes Amid Concerns

U.S. lawmakers are considering changes to address concerns about a bill that would give the Biden administration new powers to ban Chinese-owned TikTok, the chair of the Senate Intelligence Committee who has cosponsored the legislation said on Monday. Democratic Senator Mark Warner told Reuters that aggressive lobbying by the ByteDance-owned short video app TikTok against […]

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Is WhatsApp Down? Meta’s Social Apps Down for Thousands of Users

Thousands of US users across Meta Platforms’ social media offerings Instagram and Facebook, and messaging app WhatsApp reported outages on Monday, according to Downdetector.com. As many as 13,000 users reported issues with accessing Instagram, while around 5,400 and 1,870 users faced outages on Facebook and WhatsApp, respectively. Downdetector tracks outages by collating status reports from […]

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Rise of Deinfluencers Highlights Desire for Authenticity, Social Media Burnout

A new social media trend has recently emerged in response to the materialistic nature of influencer culture: deinfluencing. This trend involves influencers discouraging their followers from buying overpriced or ineffective products. Influencing is a highly profitable form of marketing, reaching a market value of $16.4 billion (roughly Rs. 1,35,471 crore) in 2022. But by its nature, […]

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